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What Is Lead Generation In SEO? All You Need to Know

August 19, 2021 Admin

Lead generation is a process of building interest in your business to create an ongoing list of potential customers. Several tools and tactics are used to create a successful marketing plan in this digital era, but SEO and comprising other practices are used for the purpose.

SEO Search engine optimization is a practice of refining your web pages to get a higher rank on search engine results. The purpose is to get backlinks from search engines like Google, Bing and etc. Your website will get more clicks and visitors of it gets a higher rank in search engine results. Here, you might be thinking what is lead generation then? What is the difference between SEO? Therefore, it is important for you to know that lead generation and SEO are not the same. SEO is all about increasing web traffic and lead generation refers to the addition of potential customers.

Here we will cover all the ways in which you can effectively use SEO to help with your lead generation.

• Website Audit
• Keyword Research
• Update content
• Benchmark your competitor’s performance

Applying these techniques will save you the cost that an SEO consultancy might charge you.  SEO Consultancy refers to a service in which your website will be monitored by an outsource company and they will be responsible for planning, implementing, and managing your overall SEO Strategy. Coming back to the lead generation and SEO below are the enlisted techniques for Increasing traffic and increasing customers.

Audit your website 

The website audit plays a major role in your website ranking as it helps you to figure out which page is performing well and which page requires improvement. Therefore, crawling your website is the best way for overall improvement in your website’s performance. The crawling process will find all the broken links, meta descriptions, that are exceeding the recommended character limit, plagiarized content and etc.

Speed Test 

Web page loading speed can bring lots of customers and cost you to lose customers as well. How? A fast-loading web page will catch the user’s attention and he/she might stay on the page for a long time. However, if a page is taking minutes to load, It will through a negative impression, and you might lose a lead or a potential customer. Therefore, you must ensure that your web pages are responsive and user-friendly. Google page speed test is the most recommended tool to measure the speed of your website pages. It helps in identifying the issues and brings suggestions to improve your website response time.

Perform keyword research 

The vital element of SEO requires having your content surface for the relevant keywords. That is the reason Keyword research plays a major role in the implementation of SEO strategy and understanding the topics of interest for your audience. Creating content based on assumptions, is a shot in the dark, which would not be beneficial. Recognize the relevant keywords for your business and create a list of related terms and queries from the list. These keywords will be effective for your SEO strategy. Several tools are available for this purpose but SEMrush is a recommended tool that could help you to build a list of your business-related keywords. Additionally, relevant keywords should be in the title and meta descriptions, so the search engine could recognize them.

Update Existing Content 

Use full and engaging content is preferred by the users. When SEO brings traffic to your webpage, quality content is the key that will ask them to stay on your page. Therefore, you must examine the content of your website and check if your content is easy to read and concise? Is it offering value to the readers? A few tips for SEO content include organization of your content with bullet points, numbered lists, etc., and add images with descriptions.

Benchmark your competitor’s performance 

Analyzing the performance of your competitor may seem to be a complicated task. But it does not have to be. Therefore, you must have a check and balance on the performance of your competitor and look for similar queries. If your competitors are performing better, you must dig deep and find out what are the reasons that are taking you one step behind. Understanding how similar content performs great will help you to parse our effective strategies.